You’ve invested a lot of time and resources to attract top talent and have likely gotten to know their career goals and ideal roles. But sometimes, there’s no immediate fit. So, what happens to all those promising candidates?

Instead of constantly searching for new talent, tap into the goldmine you already have—your applicant tracking system (ATS). Your candidate database can be a powerful tool, but only if you’ve built strong relationships with your candidates and continue to stay connected with them.

Here’s how to maintain that engagement and turn those candidates who already trust you into your next hire.

Shift from Transactions to Relationships

Staffing has come a long way, but a big challenge remains: getting talent to actually call you back. Often, candidates feel recruiters are too transactional, making it tough for even great recruiters to build lasting relationships.

The most successful staffing firms understand that the candidate’s experience is key. Those who prioritize proactive communication and create personalized experiences are the ones leading the way.

Elevating the Candidate Experience with Tech

Personalized talent experiences are crucial but can be time-consuming. This is where tech tools like Great Recruiters come in handy. These solutions can automate outreach, collect feedback, and keep tabs on how candidates feel about your company. Here’s how it works:

• Automate Feedback: Collect real-time reviews and testimonials at key points—after submission, placement, onboarding, etc. This allows recruiters to nurture relationships more effectively.
• Measure Satisfaction: Feedback, good or bad, helps you understand where you’re excelling or where you need to improve. Positive experiences keep candidates and clients coming back.
• Increase Callbacks: Positive reviews build your reputation and show candidates why they should return your calls.
• Boost Referrals: Candidates are more likely to refer others when they’ve had an exceptional experience. A positive reputation creates a strong referral pipeline, which can be a game-changer for staffing firms.
• Success Story: Accrue Partners’ Candidate Reactivation Accrue Partners, a women-owned talent solutions firm, wanted more control over their feedback system and a way to build their recruiters’ reputation. They decided to pause external recruitment efforts for 30 days and focus solely on re-engaging with candidates from their million-plus database.

Using tools like Great Recruiters and Bullhorn, Accrue reached out to candidates who had previously left positive reviews.

Of those contacted, 2,000 were reactivated, and 500 were invited for internal interviews, resulting in $500,000 in additional placement revenue.

Turning Dormant Candidates into Gold Accrue Partners’ success highlights the potential of reactivating candidates you’ve already engaged with.

By prioritizing the candidate experience and using advanced tech, they turned their database into a revenue-generating machine without spending anything on new sourcing.

Wrapping Up

For staffing firms looking to grow, focusing on existing candidates and leveraging tools like Great Recruiters and Bullhorn can transform dormant databases into active assets, driving sustainable growth and success.

Mile High Fitness also offers customizable corporate wellness programs that help improve employee engagement and retention – contact us today to see how we can help.